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Revised Report: Web Spending Will Grow By A Third Next Year

  • Bloomberg, Thursday, December 29, 2005 10:30 AM
There's no question that the migration of media consumption to the Internet has accelerated the allocation of ad dollars to the Web. Whereas next year's forecasts for traditional media spending have been tepid at best, it seems those for Internet media are constantly being upgraded. Credit Suisse First Boston is the latest firm to follow this pattern, having revised its Internet ad spending forecast for 2006 to 32 percent growth, up from 21 percent. The investment firm expects spending to reach $16.6 billion by this time next year. In particular, as a result of increased broadband content offerings, rich media spending will see a 66 percent surge, the report says. And nearly half of the ad executives surveyed by CSFB said they plan to increase Internet ad spending by 30 percent or more.

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