McClatchy Offers Self-Service Ad-Buying Platform

Media giant McClatchy is partnering with DanAds to launch a self-service platform for advertisers. 

The new product, McClatchy Ad Manager, has appeared in select markets, with more to follow. McClatchy Ad Manager provides advertisers with a one-stop-shop access to premium ad space in McClatchy’s numerous news and information sites, the company says. 

“Our Ad Manager platform allows advertisers to  reach a larger, targeted audience and control all aspects of their advertising budget,” states Jane Howard, senior vice president of advertising at McClatchy.

Howard adds, “With features like real-time campaign reporting, instant access to ad placements and brand-safe content alignment, it's a holistic approach to marketing.”  

The automated tool is customizable, and simplifies the buying process for small- and media-size businesses. 

McClatchy has over 80 million unique visitors for its  50+ brands, including The Sacramento BeeThe Kansas City StarThe Charlotte Observer The Fort Worth Star-Telegram, The Raleigh News & Observer, and other digital and print titles.



Next story loading loading..