- Reuters, Thursday, December 29, 2005 1:15 PM
AT&T Inc., the telecommunications giant formed by the merger of AT&T Corp. and SBC Communications, is breaking the biggest ad campaign in the history of either company. The blitz comes as the
telecommunications market undergoes consolidation and as consumers begin dropping traditional land-line connections for the kind of wireless phone services that neither marketer has dominated. The
"Your world. Delivered," campaign was created by GSD&M and Rodgers Townsend.
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