• Sourcing Journal, Tuesday, November 8, 2022 7:15 PM

Gap is lightening its international operational structure, including making a $40 million deal with Chinese ecommerce service provider Baozun Inc. to acquire its Greater China business. “We are deeply committed to our customers in Greater China and know that it is a market with enormous potential for our brand,”  Mark Breitbard president and CEO of the Gap brand tells Sourcing Journal. “The growth that we are unlocking through local partnerships with market experts like Baozun is allowing us to not only connect with new and existing customers, but to provide them with personalized, service-oriented experiences.”

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