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No Shock: Hachette Working On New Men's Mag

  • WWD.com, Tuesday, January 3, 2006 11:15 AM

Hachette Filipacchi is reportedly working on a new men's newsstand magazine that would be more graphic--and more lowbrow--than the men's titles that currently populate the category. Titled Shock, the book would feature "true-crime stories, girly pictures, and grisly accident photos," according to an editor familiar with the project. While Conde Nast is polishing Men's Vogue for a full rollout in 2006, Hachette is thought to be fine-tuning Shock, which, while aimed at men, is shooting for an entirely different demo. WWD.com's Jeff Bercovici notes that a number of other U.S. publishers have considered launching a "European-style" newsstand book for men, and Hachette's is just the latest.  No word on the odds of the company green-lighting the magazine.

 

 

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