The new year is expected to be rife with experimentation for marketers seeking to reach consumers in new ways. This development comes as ad industry executives begin to accept that the marketing
power of the 30-second TV spot and other traditional forms of advertising have faded. Consumers watch TV on iPods and view movies on video game players, among other forms of new media, so marketers
must find more contemporary ways to get their message across. The bad news is that it won't be easy. The good news is that there are plenty of new venues with which to experiment. Among others, these
include mobile phones, music tie-ins, single sponsorships of television programs and entire issues of magazines, and film financing.
Read the whole story at WSJ (paid subscription required) »