• The Cut, Thursday, January 5, 2023 5:59 PM

A TikTok beauty influencer recently posted about the benefits of Black-owned Mielle Organics Rosemary Mint hair oil. Because the influencer is a white woman, black women began commenting with notes like “leave the Mielle hair oil alone.”  Why? "Black women have legitimate reasons in this case for gatekeeping, pointing to the fact that there is precedent of brands like Shea Moisture changing their formulation and raising their prices to accommodate white women," according to The Cut.

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