• by Tanya Gazdik , October 12, 2025

Mini USA is expanding its partnership with Red Bull.

The automaker sponsored the 2025 Red Bull Dance Your Style World Final, which took place for the first time in the United States at the Intuit Dome in Los Angeles on Oct. 11. 

The Red Bull Dance Your Style competition, reportedly the world’s biggest all-styles street dance event, brings together freestyle dancers for a global showdown where the audience decides who rules the dance floor. 

“Mini has always stood for more than driving—it’s about creativity, connection, and the joy of self-expression,” said Kate Alini, head of marketing, product and strategy at Mini USA. “Partnering with Red Bull Dance Your Style allows us to celebrate those same values through the universal language of movement. Just like every Mini is built with personality and spirit, every dancer on this stage embodies originality and passion.”

As an official sponsor, the independent brand of the BMW Group will bring its design innovation to the World Final experience, including an interactive opportunity to Express Your (Dance) Style and four custom display cars designed by Red Bull Ambassadors: Jen Mika, Kara Cannella, CapJay and Phoebe Hines.  

For many years, Mini has been at the heart of one of the most iconic Red Bull promotions, featuring distinctive Minis topped with giant cans of Red Bull.

The Red Bull Dance Your Style World Final caps off the U.S. season that spanned 25 cities and culminated in the national final in San Francisco.

The brands are both posting on their social accounts about the partnership, including at @RedBullDance and @MiniUSA on Instagram, TikTok, and YouTube.