Uber is addressing suburban realities
in a new campaign, “There Are Drivers In Your Area.”
Mother New York produced the creative.
The work illustrates that reliable rides are available for everything
from heading to the airport to car breakdowns to fitting in an antique clock. Uber's message: it's a reliable part of your life.
Oriel Davis-Lyons, chief creative officer, Mother New York,
told Agency Daily: “'There Are Drivers In Your Area' is an expansive platform for the brand. It's built around powerful storytelling that covers the vastness of suburban life in
America. Almost every single asset and touchpoint is its own unique story, designed for the channel, not just repurposed. It’s a campaign built around a rich and universal insight, but executed
with hyperlocal relevance.”
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The campaign rollout includes aerial, dynamic, social, audio and OOH, as well as four spots, Airport Dad, Clock, Tired Dog and In Good Time,
directed by Michael Spiccia of MJZ.
Georgie Jeffreys, head of marketing at Uber, North America, added: “We’re reimagining how Uber fits into daily life outside the city,
because wherever you are, there’s a driver you can count on.”
Uber launched in San Francisco in 2010 before expanding to other U.S. cities.
Mother New York's client work
includes Amica, StreetEasy and Marketwatch.