Popular sources tell us that consumers are exposed to nearly 10,000 advertisements every single day, but most people notice fewer than 100 of them. The conversion rate for these advertisements is even lower.
Visionary companies find that they are better positioned to sell products to consumers when they can connect with them on personal levels.
It’s simple: Memorable brand experiences tend to leave an impression on consumers simply because they are remarkable. People share and talk about great marketing campaigns. PwC found that 73% of customers cite experience as a critical factor in their buying decisions. It’s imperative to make unforgettable connections with today’s consumers when marketing your products.
Here are a few key aspects to keep in mind when building a memorable storytelling experience for consumers:
Capitalize on Stories
To successfully market a product, it is vital to create a story that connects the brand to consumers on a deeper level. It’s also important to connect consumers with other consumers who relate.
One of the best marketing tools is customer referrals: When consumers hear a compelling story and feel that a brand aligns with their core values, they tell their friends. Take advantage of that. Storytelling is an excellent tool for humanizing your brand and building closer relationships with new and returning customers.
Focus on the Experience
When creating narratives, the experience is just as important as the content you share. But it’s not just about telling a good story: You want to build long-term relationships with potential and current customers by providing a delightful experience with your brand from start to finish.
Every factor matters to build something memorable, from audio and visual feedback to orientation cues to social engagement. By focusing on building the experience, you will encourage positive word of mouth that drives lasting traffic and revenue.
Track Emotional KPIs
It’s important to put emotional KPIs at the forefront of your strategy so customers know you care. Are they engaging with your content? Are responses positive or negative?
A concrete example would be telling a story where customers can see themselves reflected and engage further with your content. This kind of emotional engagement with consumers will lead to an increase in all KPIs — not to mention excellent content.
A great customer experience is vital to the success of any business, but especially for brands today. By building an experience that potential customers can connect with and feel a part of, you’re more likely to win their business — along with their loyalty and advocacy.