B+A Hires Cranfield As Global Head Of Growth

Global Research and Strategy Partner B+A named Bethany Cranfield as global head of growth to increase revenue and drive worldwide expansion.

Cranfield is based in New York and reports to co-founder Ben Gallagher.

She will work across all client bases and with key marketers, such as Spotify, Clinique, Nike, Lego, Converse and Right to Dream.

Cranfield will lead business development and brand/comms for B+A.

Previously, she worked at Superunion North America, a WPP global brand agency partner.

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