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Taco Bell Offers GameDay Box For SB Watch Parties


Taco Bell is celebrating the Super Bowl with a shareable snack box combo that will be available from now until Feb. 9, while supplies last.

Unfortunately, the promotion ends three days before the big game.

Fans can get the Ultimate GameDay Box in-restaurant, via the Taco Bell app and via third-party delivery partners for about $22 (plus tax). Fans can also get Crispy Chicken Wings a la carte for $6.99 while supplies last.

The Ultimate GameDay box features one Mexican Pizza, four tacos and eight chicken wings with two Spicy Ranch dipping sauces.

"The Ultimate GameDay Box allows Taco Bell to compete in a space that’s been traditionally reserved for pizza and wings," said global chief brand officer Sean Tresvant,in a press release.

Last year, Taco Bell advertising returned to the Super Bowl after a five-year absence. The game also marked the debut of Tresvant, who joined Taco Bell in December 2021.

Taco Bell’s last Super Bowl ad before that, in 2017, was a 1950s-style mock PSA for Taco Bell’s fried chicken offerings.

 

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About the Author

Todd Wasserman is a staff writer at MediaPost. He is a long-time business journalist who has covered marketing, media and advertising at a variety of publications including Brandweek, Mashable and The Wall Street Journal.