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Kmart's Ad Cuts Hurt Business (E&P)

  • , Monday, January 28, 2002 12 AM
When Kmart became on Tuesday the largest U.S. retailer ever to file for bankruptcy protection, newspaper executives blanched at the sight of the turmoil afflicting such a large advertising buyer. At the same time, some used the event to point to the perils of cutting ad budgets.

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