Actress Scarlet Johansson has been signed as a celebrity endorser for a new cosmetics line from L'Oreal Paris, the beauty-care division of L'Oreal USA. The new line is called HIP, High Intensity
Pigments, and the full-lipped, blonde beauty was signed to a multi-year deal for a reported $3-4 million annually. The HIP, High Intensity Pigments collection will launch at chain drug, food and
mass-market retailers in February, and targets women who love color cosmetics. The line includes lip colors, eye shadows, liquid makeup, bronzing powder and blush. Johansson will appear in a new
commercial debuting on the 63rd Annual Golden Globes telecast on Jan. 16, and a print campaign will follow.
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