In an attempt to connect with its large and lucrative user base of Web- savvy teens and 20somethings, MTV Networks' Comedy Central brand today is introducing a series of Web-only programs on
MotherLoad, Comedy Central's online channel. The comedy content maker had to do something to attract more people to MotherLoad, a side of MTV's business analysts called "dormant" in the last six
years. Indeed, last month, the site reported a meager 109,000 unique users. MTV is banking on such series as "All Access: Middle Ages" (the so-called inside story behind history's coolest plagues and
crusades), and "The Golden Age" (which follows the lives of retired cartoon characters) to attract more users, and perhaps, advertisers. The move to produce richer Web content comes as Viacom, MTV's
parent, News Corp., Time Warner, and other old guard traditional media companies are buying up Web-lucrative properties and spending more to bring online content to younger audiences.
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