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New Breed Of MP3 Players Aims Directly At Apple

We all know it's tough at the top, but who would have thought ten years ago we were talking about that being a problem for Apple Computer? Its iPod, of course, has changed the music industry, making it the biggest target for competitors at this year's Consumer Electronics Show in Las Vegas, according to a Reuters report. New MP3 players from Samsung Electronics, Sandisk Corp and XM Satellite Radio are all gunning for Apple's top spot. One new video MP3 player from EchoStar has a bigger screen and lets users watch TV for free by downloading DVR programming directly to their players. Several companies, from Samsung to Microsoft, took pot shots at Apple, which was conspicuous by its absence during CES, Reuters said, To be sure, it will be tough for Apple's competitors to steal market share, given its estimated marketing might of $4.5 billion. The iPod has a 75 percent share of the MP3 market.

Read the whole story at Reuters.com »

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