Remezcla, a Latinx creative agency and digital culture magazine that serves 15 million U.S. Latinos, mostly Gen Z, has received a large investment from multicultural media company My Code.
The company will remain a separate entity and maintain majority ownership, it says.
The funding will allow Remezcla to expand into shared services, including ad products, technology and research.
The firm hopes to create “best-in-class storytelling through branded content, experiential events and so much more,” states Andrew Herrera, founder and chief executive officer, Remezcla.
Remezcla.has filled “a void for readers and marketers, showcasing the vibrancy of Latinx youth culture across music, film, art, fashion and beyond through our editorial and social platforms,” Herrera continues.
In addition, it has collaborated with brand partners to create “meaningful and memorable marketing strategies that not only create effective consumer engagement but lift our culture,” he adds.
Remezcla’s audience is mostly ambicultural and bilingual.
“We are excited to invest and bring resources to help Remezcla continue to enable brands to make measurable connections with Latino communities through informed strategies and help continue our understanding of what’s most important to multicultural audiences,” states Parker Morse, founder of My Code.
My Code recently established a partnership with Impremedia, a Hispanic news and information company that includes La Opinión, a Spanish-language daily newspaper. And it recently acquired Veranda Entertainment, a technology and entertainment company that distributes multicultural and Spanish-language content across Connected TV platforms such as Butaca TV.