Hearst has named Jessica Hogue as chief data officer, consumer media. She joins the firm on March 6.
Hogue will be responsible for driving Hearst’s data strategy across its consumer media businesses, including Magazines, Newspapers and Television, and supporting innovative solutions and personalized experiences.
The new hire joins Hearst from Innovid, where she has served since 2019, most recently as general manager of measurement and analytics.
Prior to that, Hogue spent over 12 years at Nielsen including a stint as senior vice president for digital, product leadership and client solutions.
“Jessica has a diverse yet deep background in digital data management roles, and we are thrilled to have her leading our efforts in this vital area of our consumer businesses,” states Mark Aldam, chief operating officer at Hearst.
"Hearst's consumer media businesses represent a unique and expansive audience across the portfolio of newspapers, magazines and television stations,” Hogue states.
She adds, “I'm thrilled to join the leadership team at this pivotal time to help build an innovative data strategy to power consumer experiences."