Deloitte is working with a consortium of Black-owned newspaper publishers on a pilot project designed to co-create and publish business content for diverse audiences.
Five publishers from the Word In Black collaborative -- The Atlanta Voice, New York Amsterdam News, Houston Defender Network, AFRO-American Newspapers (Baltimore and D.C.), and The Seattle Medium -- will work with Deloitte to co-create and publish the content during the six-month pilot project.
An additional 10 Black-owned media companies will distribute the content to their audiences.
These publishers are The Michigan Chronicle, The New Pittsburgh Courier, The Chicago Defender, The Charlotte Post, The Sacramento Observer, The Washington Informer, The Dallas Weekly, The St. Louis American, Black Voice News, and The Precinct Reporter.
"We are providing support to amplify diverse voices, which can help drive equity in the media landscape in these communities,” states Kwasi Mitchell, chief purpose officer at Deloitte.
Mitchell adds, “In doing so, we are also learning from our publishing collaborators what issues are most critical to their readers, expanding our connection to those communities, and growing awareness of our business."