Creator platform CafeMedia has added two former executives of Dotdash Meredith to its executive team.
Marla Newman, former president, digital sales–lifestyle group at DotDash Meredith, has joined the company as executive vice president of sales. Newman will lead the sales organization as it seeks to connect advertisers to the 195 million monthly visitors generated by its creators.
And MaryRay Lombardo, former chief revenue officer, retail/food/beverage at Dotdash Meredith, will serve as senior vice president, sales.
Lombardo will report to Newman, and Newman to Paul Bannister, chief strategy officer CafeMedia.
Newman was was president of digital sales–lifestyle group at Dotdash Meredith. She started at Meredith Corporation in 2016, and led the digital team’s go-to-market strategy and execution for brand, agency and holding company partners.
Lombardo began her tenure at Meredith Corp. when that firm acquired Omnimedia/Martha Stewart Living. Lombardo was responsible for building MSL’s media business.
“With these two leaders at the helm of our ad sales organization, we're positioned to chart new ways for creators and advertisers to unlock value at scale," Bannister states.