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College Student Sells One Million $1 Pixels to Advertisers in 5 Months

A 21-year-old British man has made over a million dollars in less than six months by selling individual pixels to advertisers on a Web site called Milliondollarhomepage.com. In order to fund his studies at university, Alex Tew had the outlandish idea of creating a Web site funded by advertisers who would buy individual pixels on a Web page, which would in turn construct an impressive collage made up of very small advertisements. Tew charged advertisers $1 per pixel on a site that contained one million pixels with the goal of earning one million dollars. Well, a few short months after its Aug. 26 launch, Milliondollarhomepage.com has less than a thousand pixels to go before the page is completely out of inventory, so Tew is now auctioning off the final 1,000 pixels on eBay--and the sales are for more than $1 per pixel, FYI. Not a bad return on a project that launched for under $40K.

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