• Ad Age, Tuesday, January 10, 2006 11:30 AM

Writer and industry observer Simon Dumenco, who pens the wickedly penetrating Media Guy column for Advertising Age, says this week that he has simply had it:  Don't make him any more promises about convergence, no matter how convenient the downloads, how inexpensive the new service, how entertaining the clips. He's on overload.  Until the industry understands simplification, Dumenco wants no more TV shows on iPods or news clips on mobile-phone screens--nor does he care to read about how magnificent these are.  Says he:  "I’d pay to make all the shiny, happy coverage media about 'innovative' new digital media delivery initiatives go away. Because we’re officially at or near the breaking point in terms of consumer exasperation--if not rage-- regarding the Bright New Digital Future."

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