Dow Jones Launches Agency Review Across All Its Products

Dow Jones, publisher of The Wall Street Journal, Barron's and other publications, has launched an agency review across all of its consumer and B2B products.

The move follows the appointment of Sherry Weiss as chief marketing officer. The firm is also restructuring its internal marketing functions, a process that also follows the addition of Alexander Dousie as senior vice president, head of brand and Greg Ragon as senior vice president, performance marketing. 

Weiss will head up the review with Almar Latour, CEO of Dow Jones and publisher of The Wall Street Journal. 

The company is working with Oystercatchers on the review.

Dow Jones will also examine its in-house agency capabilities, including creative services, production and media across all Dow Jones brands, the firm says.  

“Following significant advancements in strategy, operating model and our audience and marketing technology, now is the right time for the business to conduct a review of Dow Jones’s internal and external services to ensure they are fit-for-purpose for the future,” Weiss states. 
Since 2014, Dow Jones has worked with agencies including The&Partnership and mSix as well as a range of other production and creative agencies, the company says.



Dow Jones products also include MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. 




Next story loading loading..