• Ad Age, Tuesday, January 10, 2006 12:15 PM

The Super Bowl will be telecast Feb. 5 and everyone knows what that means. As usual, the commercials will get as much attention as the game itself--and sometimes even more, depending on the participants. This year's lineup of advertisers contains many of the usual suspects as well as a few surprises. On hand once again is Anheuser-Busch, a longtime Bowl advertiser, which has bought ten spots that will run throughout the game. Other familiar faces include Pepsi-Cola, Burger King, Federal Express, Ford Motor and General Motors. Less likely marketers bellying up the estimated $2.4 million per 30-secopnd spots include Emerald of California, American Home Health, and Career Builkder.com. All are listed in a chart supplied by Advertising Age.

Read the whole story at Ad Age »