Digitas this week announced the appointment of Torrence Boone to President, Digitas Boston. Boone is responsible for driving the strategy and execution of Digitas services across the Boston client
base, which includes such clients as FedEx, General Motors, and InterContinental Hotels Group, and for the development of the office and its people. Boone returns to Boston from his most recent post
as Managing Director, Digitas Chicago. He continues to report to Digitas agency President, Laura Lang.