Steve Lyons, Ford Motor Co.'s North American marketing boss, is retiring after a 34-year career with the company. His departure is expected to spark a round of management changes at the automaker;
some should be announced later this month, pending approval by Ford's board of directors. Lyons' move comes at a difficult time for the automaker. After losing money and market share in North America
last year, the company is preparing to launch a turnaround plan on Jan. 23 that will include plant closings, job cuts and new product plans. His successor is likely to be Francisco Codina, currently a
vice president in charge of Ford's customer service division. Lyons is said to be in negotiations with the automaker to become a Ford dealer after he leaves the company.
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