Candy marketer Cadbury Schweppes is coming to grips with the harsh reality of current trends. The bottom line is that chocolate is out and gum is in among calorie-conscious consumers. As a result,
Cadbury is developing new products to compensate for sagging sales in chocolate and has spent the last two years (and millions of dollars) creating its latest new product, Trident Splash, a unique,
three-layer pellet with a candy shell, a stratum of sugarless gum and a liquid center. It comes in two blends of strawberry-lime and peppermint-vanilla flavors and is one of Cadbury's biggest product
launches ever. Trident Splash started to hit U.S. store shelves in October and is now rolling out everywhere.
Read the whole story at WSJ (paid subscription required) »