Global advertising platform MGID has integrated Google Web Stories, formerly known as AMP Stories, into its platform, and claims it is the first firm to do so.
The integration will allow mobile-focused publishers using MGID to deliver advertisements in stories viewable in Google Search, Discover and Images, the company says.
Story Ads, which allows publishers to launch full-screen, single-page ads, is supported by supported by Google Ad Manager and Google DV360 (Beta). It guides users to access a web page, an AMP page or an App with one tap, MGID states.
“In an age where quality of content and experience are becoming even more crucial for engaging with audiences, this is the perfect opportunity to diversify our offering,” says Sergii Denysenko, CEO of MGID.