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Swedish Luxury Brand Plans U.S. Expansion

Family-owned Swedish luxury bed brand Hästens is planning to expand in the United States. "Luxury distributor MadaLuxe Group has entered into a strategic partnership with Hästens to open 20 Hästens stores across the U.S. during the next five to seven years," per Chain Store Age. "Founded in Sweden in 1852, Hästens’ currently operates 15 stores and 15 in-store shops in the U.S. The company said it is on a mission is to change the way people think about and prioritize sleep, so they can enjoy a better quality of life."

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