• Ad Age, Friday, January 13, 2006 12 PM

Amusement park company Six Flags is wasting no time in shaking up its marketing operations. Earlier this week it named three executives to oversee a restructured marketing operation. Yesterday it took another giant step by putting its creative account into review and hiring WPP Group's OgilvyOne for its direct and interactive work. All this activity comes less than a month after naming a new CEO. The outgoing agency, Doner, created the popular but odd "Mr. Six" character. The new CEO, Mark Shapiro, was head of programming at the Walt Disney Co.-owned sports network. When his appointment was announced, he said Six Flags plans to broaden its involvement in entertainment, sports and music. "At Six Flags, our mission is to surround the best rides in the world with entertainment from the fields of music, theater, sports, film and television," he said. "We want to be about more than rides--Six Flags must be about a wider, more fulfilling experience."

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