Hearst Magazines has appointed Jennifer Dorre as senior vice president of ad product and data, effective June 5, Hearst President Debi Chirichella has announced.
Dorre will be tasked driving the strategy and development of Hearst Magazines’ digital advertising product offerings. She will overseeing the ad product group, leading a cross-functional team of product managers, designers, engineers, data scientists, and ad technology specialists.
Previously, Dorre was product lead at Amazon, where she led product strategy and go-to market efforts for display advertising via the Amazon demand-side platform. Prior to that, Dorre was vice president of products for 7.
At Hearst, Dorre will “work closely with our data and insights teams to leverage our powerful first-party contextual and behavioral targeting tools,” says Lisa Ryan Howard, global chief revenue officer at Hearst.
Dorre will report to Rajiv Pant, chief technology and product officer at Hearst Magazines.