Contextual advertising is potentially "as large as the Web itself" says search marketing guru Danny Sullivan. Even though search is said to convert better, people spend more time surfing the Web than
they do searching, which means that any publisher who can amass a sustained traffic flow could become a content partner with a contextual network like Google or Kanoodle. In fact, the next generation
of youngsters, who have Web sites and e-mail addresses set up for them even before they're born, will likely have Web logs by the time they can write, which, of course, they can sell ads on--even if
for no other purpose than to cover the cost of Internet access or allowance money. As long as the ads are relevant and relatively unobtrusive, who wouldn't enjoy getting paid for essentially keeping a
running diary for friends, family and whoever else? Well, parents will obviously be concerned about whom exactly their children interact with on their blogs, but by the time today's newborns are
teenagers, blogging may well be an advertising standard.
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