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VNU To BuzzMetrics: "Vee Own You"

  • Reuters, Tuesday, January 17, 2006 11 AM
Dutch media and marketing research giant VNU, which is facing a takeover bid from leverage buyout firms that would likely break it up and sell off the pieces, Tuesday became a takeover player itself, acquiring BuzzMetrics Inc., a leading developer of word-of-mouth and buzz marketing research.

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