The new year represents an opportunity for marketers to rethink their strategies, and one tactic that should be at the top of their list is guerrilla marketing. This article from
CMO Magazine,
which recently announced it is closing but is keeping its Web site going, offers five guerrilla marketing rules for marketers who want to start thinking out of the box. The rules include harnessing
the power of your own practitioners to spread the gospel of your product or service. Another tip involves throwing away any and all marketing materials that focus on clever slogans but fail to address
what you must concentrate on most: helping clients solve their problems.
Read the whole story at CMO Magazine »