• by Ray Schultz , June 15, 2023

Media intelligence firm Onclusive has launched a tool for public relations and communications professionals: AP Planner. 

The new service, created with the Associated Press, allows users to search for events and announcements over 12 months across 150 categories of data, the firm says. A team of researchers updates content daily in collaboration with AP. 

“We are extremely excited to bring AP Planner to communications professionals in the United States after 15 years of the platform being available to journalists only via the Associated Press and the AP State Daybooks,” says Sarah Wait, director of Onclusive’s Global Forward planning services. 

Wait adds that Onclusive now “arms public relations professionals with the same data and the foresight they need to approach their work proactively.”

“Have you ever seen a news story and wished you’d known about it sooner so you could engage with it?” asks Zack Jenkins, general manager North  “Or perhaps you’ve thought about how useful it would be to see the same data journalists see as they plan their editorial?” 

Jenkins continues, “This is precisely where AP Planner fits in – helping PR pros get ahead, enhance their media relations, and add more value to their stakeholders.”