Around the Net

Comparing Mattel, Hasbro's Differing Hollywood Playbooks

Competing mega-toy companies Mattel and Hasbro have taken "different Hollywood paths," according to the Hollywood Reporter. "Fast forward to this year and the diverging paths — Should you build and buy or license content? Do you go all in or let partners play a bigger role? — have played out for the toy companies, with Hasbro changing course toward Mattel’s playbook of licensing and partnerships with the major studios."

Read the whole story at Hollywood Reporter »

Next story loading loading..