Wild Sky Media, a publishing company devoted to serving moms, has launched MomLife, a community where diverse moms can share stories and perspectives.
Managed by Big Village Insights, MomLife can provide brands with access to “the most influential consumer in the household," says Matt Drinkwater, CEO of Wild Sky parent Bright Mountain Media.
The goal is to “combine insights and community to help brands better understand the needs and wants of moms and their families, and ultimately create product and services that meet their needs,” Drinkwater adds.
Wild Sky Media has such digital brands as Mom, CafeMom, Little things and MamásLatinas.
MomLife will feature a panel of moms who engage on topics such as money, career, child-raising, aging parents, health & wellness, shopping, passions and lifestyles.
The company cites statistics showing that moms control $2 trillion in spending power and make more than 85% of household purchase decisions.
Bright Mountain Media’s portfolio includes Big Village Agency, Big Village Insights, Wild Sky Media and Bright Mountain LLC.