• by Ray Schultz , September 19, 2023

Taboola and Gannett have renewed their content partnership, agreeing to a deal that extends their 10-year relationship by five years. 

Gannett has since 2103 used Taboola Feed, a feed that provides readers with personalized content, including video. Also, Gannett has implemented Taboola Newsroom, a solution that provides content-creation insights from Taboola’s dataset of nearly 600 million daily active users, Taboola says.

Under the new arrangement, Gannett will also test Taboola offerings such as Homepage For You, a platform that applies AI to power editorial recommendations on publisher homepages. 

And, Gannett could adopt Taboola Turnkey, a new capability that gives premium publishers the ability to create trustworthy content that helps shoppers make purchase decisions. This would support Gannett’s consumer product review site, Reviewed, a part of the USA Today Network.

“Taboola continues to help us test different content for specific audience segments for improved engagement through services like Newsroom and drive more valuable user engagement across our network of digital properties,” says Kate Gutman, senior vice president, Content Ventures at Gannett.  

Gutman adds, “We’re looking forward to seeing how Taboola’s homepage-specific recommendations and e-commerce offerings can make us even more successful.” 

“Gannett is taking a holistic approach to growth — from insights, to creating content that resonates, to getting additional ways to monetize their large audience,” says Adam Singolda, CEO and founder of Taboola. 

Taboola has long-term partnerships with such digital properties as CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.