• February 13, 2002

Ad-supported cable network websites accounted for more than 62 percent of all time spent with media-related Internet venues in December, according to Cabletelevision Advertising Bureau analysis of Nielsen Net//Ratings data. This is the second-highest monthly percentage ever recorded by cable network websites—the highest coming this past September. The number of gross at-home and at-work usage minutes (unique audience x time/person) recorded by ad-supported cable network sites was more than 1.8 billion, compared to 1.1 billion for the collective websites of broadcast TV networks, radio, magazines and newspapers. This marks the fourth consecutive month that ad-supported cable network sites’ percentage of time spent with all media-related Internet venues has topped 60 percent.