Google is the latest big media company to censor its content in China, holding to Beijing's free speech restrictions in exchange for greater penetration in the Chinese market. By adding the Chinese
Web suffix ".cn" to Google's Chinese language search engine, Google hopes to gain greater penetration. Until now, Chinese users have encountered long delays or forbidden access messages on Google's
site when entering certain terms, due to free speech barriers set up by the Chinese government. These delays have hampered Google's efforts to expand in China, the Internet's fastest growing market.
In fact, Beijing-based Baidu.com actually runs China's most popular search engine, not the search giant. By agreeing to censor its content, Google has obtained the official Chinese license, which
means Google China will now run as efficiently as Google.com.
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