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Yahoo! Search: "We're In It To Win"

Earlier this week, Yahoo! disappointed investors and consumers when CFO Susan Decker told Bloomberg News, "It's not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share." Her wayward comments caused the company to come out and say it hasn't in fact thrown in the towel by conceding the search race to Google. "We're in it to win" was the message from two Yahoo! Search executives on the company's search blog yesterday. They said their commitment to search is reflected in its hiring of talented engineers and its research, innovation and new products like My Web, Yahoo Answers and Open Shortcuts. However, Google's search market share has been on the rise for the last few years, according to Nielsen/NetRatings. It now has more than double Yahoo!'s 21.8 percent share, with 47.7 percent of all queries. MSN is third with 11.3 percent, and AOL, whose search technology is operated by Google, is fourth with 7.2 percent.



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