• Brandweek, Thursday, January 26, 2006 11:32 AM

Dan Henson, an 18-year veteran at General Electric, has been named the company's new CMO. Henson, who previously served as chief commercial officer of GE's commercial finance department, succeeds Beth Comstock, who was promoted last month to president of digital media and marketing at GE's NBC Universal. Henson will oversee all of the company's marketing and sales efforts and be responsible for promoting GE's new products, technologies and environmental efforts, as well as its global training program for sales and marketing staff. Since 1920, GE's estimated $140 million advertising account has been handled by Omnicom Group's BBDO, New York.

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