• by Teresa Buyikian , October 30, 2023

There’s only one place in America where you can eat Sunday brunch and buy a rocking chair on your way out: Cracker Barrel Country Store. And now that chair could be co-designed by Dolly Parton.

The country music legend will be the face of a new program entitled "Rewards That Rock," a campaign that advertises the brand's recently launched rewards program, Cracker Barrel Rewards, along with Parton's new album, “Rockstar.”

The album is her first ever rock record in her more than 60+ year career. Cracker Barrel is commemorating the event by giving rewards members an opportunity to win one of 667 custom and co-designed Dolly Rockin' chairs beginning today through Dec. 4,

Guests can try out the limited-edition chairs, which will be on display on Cracker Barrel front porches nationwide.

A :30 TV and online spot supports the promotion, depicting Parton riding up to a Cracker Barrel in blinged-out biker gear, with an equally blinged guitar and amplifier. She enters the restaurant while one of her new tracks plays in the background, making herself at home by hanging up her guitar on the wall and enjoying the free appetizer she “earned” for joining the Cracker Barrel Rewards program.

The chain has also released a line of Dolly Parton Rockstar merchandise, including T-shirts, while supplies last.

Cracker Barrel Rewards was introduced this September and is based on the chain’s in-store "peg" game, with pegs translated to points redeemable for both food and retail purchases. Members also receive surprise bonus rewards as well as birthday and anniversary food items.