• Nation's Restaurant News, Sunday, November 5, 2023 4:19 PM

Chili’s parent company Brinker International had a profitable first quarter of its fiscal year despite continued challenges with traffic, which was down 5.8% overall. "The strategy for continuing to steadily improve traffic, Brinker CFO Joe Taylor said during Wednesday’s earnings call, is to focus on ramped-up advertising and continued menu simplification, particularly for Chili’s which emphasizes its 'core four' menu categories: fajitas, margaritas, burgers, and Chicken Crispers," per Nation's Restaurant News. 

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