- ClickZ, Friday, January 27, 2006 10:30 AM
MSN's ad revenues grew 12 percent year-over-year in the fourth quarter as parent Microsoft continues to invest heavily in Internet advertising. Display advertising saw the biggest percent gain,
growing 20 percent year-over-year, while search and other ad revenues also saw gains. Total revenues at MSN were $593 million, down 2 percent, due to investments the company is making in its new total
advertising platform, adCenter. The new system has been deployed in France and Singapore and is being tested in the U.S. This year the company will be hiring a range of worldwide customer service and
research and development talent in conjunction with the further growth and deployment of adCenter. Microsoft as a whole reported revenues of $11.8 billion for the quarter, the highest in the company's
history, and a 9 percent year-over-year increase. This, too, despite the high cost of marketing and manufacturing its new media console the Xbox360, which led to a $348 million loss for Microsoft's
home and entertainment division.
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