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Soderbergh's "Bubble" Set to Challenge Hollywood

"Bubble," a new film from director Steven Soderbergh, will be released today in theaters and on cable, and it will be available on DVD within days. It is the first high-profile film to get the simultaneous-distribution treatment. The experiment will be carefully watched by the motion-picture industry; if it shows signs of success, the traditional distribution chain for movies might be forever altered. The two maverick figures behind "Bubble" are Mark Cuban and Todd Wagner. They own Landmark Theaters, Magnolia Studios and HDNet, and thus are ideally positioned for this first-ever simultaneous rollout. "The distribution of 'Bubble' is disruptive," observes Red Herring, "because the film industry currently relies upon a carefully constructed revenue model that squeezes much-needed sales out of each medium." "Bubble" is described as a love triangle among workers in a doll-making factory.



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