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Companies Get Smarter About BOGO Deals

Buy one get one free offers, or "BOGOs, as they are called in the industry, once mostly existed to help companies clear out excess inventory, hit sales targets or go head-to-head with competitors at key moments," per The Wall Street Journal. "But marketers’ increasing obsession with data means many of their offers now come with red tape that is designed to either help collect information about their consumers or capitalize on a data-driven insight."

Read the whole story at The Wall Street Journal »

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