• by Ray Schultz , November 28, 2023

Taboola, the recommendation engine, has signed a five-year deal with NBCUniversal News Group, extending an existing relationship.

As part of the arrangement, NBCU News Group will continue to leverage Taboola’s suite of products across such digital properties as NBC News, CNBC, MSNBC and TODAY.

“NBCUniversal News Group is one of the most iconic, trusted names in media, delivering world-class journalism, including financial and business news, entertainment, politics and more,” says Adam Singolda, CEO and Founder of Taboola.

Singolda adds, “We look forward to continuing to partner and drive growth as we’re looking to create engaging experiences for consumers.” 

NBCU News Group now implements Taboola in such user touchpoints as apps, article pages, and homepages.

Taboola Feed and other offerings provide personalized user experiences and content recommendations.