• by Ray Schultz , November 29, 2023

DirectToU LLC, a division of Alliance Entertainment Holding Corporation, has launched a publishing venture called Alliance Entertainment Publications.

The new entity will create and sell full-color, fan-focused collectible magazines, or bookazines.

They will be sold through Alliance Entertainment’s distribution network, including Customer Direct Fulfillment, through Alliance’s proprietary direct-to-consumer mail order print catalogs and websites, and to thousands of independent retailers and wholesale accounts. 

In addition, the bookazines will be distributed to select retail destinations like Barnes & Noble and Books-A-Million, and will be expanded to include grocery chains and big box retailers next year. 

“Alliance Entertainment acquired Collectors’ Choice Music and Critics’ Choice Video in 2010 and Movies Unlimited in 2015, as a way to grow our existing customer base and to tap into new avenues of sales,” says Jeff Walker, CEO and CFO of Alliance Entertainment.

Walker adds, “At the same time, we acquired a team of dedicated and talented long-time employees, many of whom worked on these brands since the beginning. These new Collectible Magazines will be written and designed by these same long-time employees, utilizing their decades of institutional knowledge of Movies, TV and Music.”