On Sunday during Super Bowl XXXVI, AT&T Wireless Services, Inc. will kick off a major brand advertising and marketing program that defines the company's vision for customers. The campaign uses the
theme mLife, which has been introduced in a series of unbranded television, newspaper, and outdoor ads during the last two weeks. mLife's connection to AT&T Wireless will be officially revealed on
Sunday in a 60-second ad during the third quarter of the Super Bowl. This new program will encompass all areas of AT&T Wireless' operations, resulting in refocused service offers, renovated retail
stores, and redesigned customer websites, the company said.